Outlook of handbag printing market
The function of handbag printing design is mainly manifested in its convenience, practicality, protection and publicity. In order to pursue the rationality of the design function of the handbag, the designer not only needs to work hard in the design but also to ensure the later printing process. Because the handbag is an important item to display the corporate image and culture, the quality of its printing directly affects people's cognition of the enterprise. Therefore, it is necessary to master certain methods when printing handbags to ensure that the handbags are ultimately beautiful and generous.
In modern commodity sales and all kinds of promotional activities, shopping bags can be said to be essential goods, such as some clothing, gifts, electronic products and other products in the transaction, will be given to customers a comparable size, with their own brand LOGO logo handbag, both convenient for customers to carry, but also invisible to improve the product grade to promote their own brand, Some businesses will make some tote bags with promotional designs for mass distribution to promote the brand. Of course, to a certain extent, the more exquisite the printing and production of the handbag, the more high-end the packaging, the higher the cost, so the shopping handbag customization is also one of the daily business needs of major businesses.
In order to promote products and services more effectively, almost all businesses will match their goods with beautiful handbags. Go to the auto show, go shopping in the mall, buy cosmetics, go to the brand store to sweep the goods, the publishing house opens a new book launch, the product company holds a new product promotion meeting. … People who go all the way back, always carrying a variety of paper bags in their hands. Some of these paper bags are big, some are small; Some colors are elegant, some gorgeous, some solemn; Pattern or novelty to win the shape, or funny humor to play funny; Some focus on the use of products, and some highlight product characteristics. These large and small paper handbags constitute a colorful scene on the street.
Now People's Daily paper tote bags, such as gift bags, shopping bags, advertising tote bags, mostly with heavy kraft paper, kraft cardboard, offset paper, light coated paper, white cardboard, embossed paper and coated paper, matt coated paper, through the offset printing, die-cutting, adhesive and molding. Due to the modernization of printing technology and equipment, the printing pattern is very exquisite, delicate and rich in expression. And according to the needs of customers, it can be coated to increase its toughness and water resistance; It can also be matte film, showing off the quality of the product without reducing the identity of the user; Some simply made of pure kraft paper, such as with a unique professional design, you can give the product simple and elegant style, like low-key luxury inadvertently revealed the aristocratic atmosphere.
According to reports, in terms of the price of handbag printing, copper cardboard handbag costs the most, followed by white cardboard, white cardboard on gray background, white card on white background. If you need to cover the film, its production cost is higher than kraft paper. Kraft paper stiffness and toughness is better, the surface is relatively rough, and with background color, generally not suitable for 4-color printing, only do some monochrome printing, and do not need to cover the surface.
With the rapid development of the economy, China's gift market has evolved into a gift economy, the concept of gifts has also undergone tremendous changes, liquor, red wine, brand-name bags, high-end cosmetics, celebrity calligraphy and painting, new electronic products are included. As a popular outer packaging items. — Handbags are the cheapest tools for businesses to advertise and use.
The packaging of goods is the face of goods, is the first element that customers attract customers when they buy goods, so enterprises are very particular about the packaging design of goods, and strive to attract customers when they see the first eye of the goods, and good packaging must work hard in the design color. So Anmei mall to you sort out some packaging design in the color grasp skills. The grasp of color skills should pay attention to the following points: first, the reference relationship between color and packaging; The second is the contrast between color and color itself. These two points are the key to the use of color.